After Zoom F1 I needed a system where I didn't have to remove the SD card or connect the device to the computer just to get the sound. My audio requirements are usually minimal, so I didn't need an external box where my iPhone would just about suffice. I was interested in the Shure MVL, Rode, and Sennheiser options and everything seemed fine. However, when I saw that Deity went above and beyond with a chip that can recognize different hardware, I felt this was the best option if I was in a situation where I wasn't going to use my own stuff later. Along with the mic it comes with a carry case, an extra foam windscreen, a little dead cat windscreen and for some weird reason a cleaning bag (gloves and all!) and a few other things. Sonically, Lava sounds exactly as you would expect from an omnidirectional, directional microphone. I felt my deep baritone voice sounded balanced and full, but not cloudy. I would still need to EQ in the post with a high pass filter. I have no experience with high-end Avalanches so can't really compare them, but I think overall it was on par with the F1 Zoom Lava, just without the locking ring. I would like a shorter cable. I know that in some situations a longer cable is preferable, but all of the Shure, Rode, and Sennheiser options had cables that were more suited to personal use than someone mixing remotely. I figured once you added the distance you could just use it wirelessly or sync to a separate device like the F1 or DR-10L. In my opinion, the longer a cable is, the more likely it is to get pinched and damaged. Oh, and good luck trying to get it back in the carry case as it was delivered (that will never happen again). Price and versatility, Deity Lav is a very good deal. It's a better mic than the cheap $20 Audio Technica mic you see here and there (which I had and didn't have a long cable). He goes to the cell. If, like me, you use it more or less primarily for audio zines or intend to shoot on location with movement, the cable can be unwieldy. For the price, it's handy to have the proverbial tool kit in your mic toolbox under the right circumstances. A NOTICE. In my testing, this mic doesn't recognize the hardware when connected through an adapter, say an XLR adapter to an audio interface. It seems like it should go straight to whatever you're connecting to, except for the Apple headphone dongle, which works fine. I haven't tried using a TRRS to TRS adapter and then an XLR adapter yet. but I don't think that will work either. However, if your device has a 1/8" plug, it's probably fine.