I'm a big fan of this toothpaste! I love the natural ingredients, they leave a fresh and clean mouthfeel, they remove plaque and overall they are excellent. Does it whiten my teeth? About the same as every other brand (except charcoal toothpastes, which REALLY noticeably whiten - My Magic Mud, for example, is pretty cool), which isn't a whole ton. But it keeps my teeth clean and I often use it with natural charcoal toothpaste. Charcoal, dental floss, then this. Makes my mouth happy. Plus, the botanical mint flavor is just right, not too strong. Love it!
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