I like how it is very easy to use because of its simplicity. It's also simple enough for new users who are not tech savvy. The fact that we don't have all features yet makes me feel safe with this product. However there might be some other products out their which offer more than just CRM integration but aren't as expensive or complicated so i'm sure they will come soon! We needed an application that would allow us to integrate our sales reps data into one system instead of having two separate ones (crm & accounting). I like that I can run SQL queries in order to access the database. I do not prefer the way the interface is designed. Sometimes the queries take a long time to load. It would be nice if I can access the database from my phone. It is a great tool especially for those who are not familiar with SQL and the Salesforce database. I use it to access the database and to run queries.