I like that it's easy to use, fast, has great customer support if needed (even after hours), good price point, and offers lots of different servers around the world, including China! The only thing about this program that I would change or improve upon is maybe adding more server locations in certain countries where they are lacking such as Brazil/South America, Asia, Africa, etc.
We wanted something simple yet secure way to access Netflix from home without having our ISP watching what we were doing on their network. This solved all issues with accessing streaming content from anywhere in the USA.