I like that we can use it across different applications without having any issues with syncing or compatibility - this has been our biggest issue in other platforms out there! It's also very easy for small business owners who are not technical but still need some way of managing their own information (or even if they have someone else doing so).
We've used many tools over time which was great because then you know all your options when choosing one vs another etc., however being able solve my customers problems at hand rather than spending days/weeks researching each tool made me feel more productive during busy times where things were changing quickly around us too!!