JuicyFruit scent. almost to the smell. I would say there is a slight mix of cherries and maybe some soap? When I first opened it I couldn't identify the smell. It wasn't as simple as a scent or a fruit. Something seemed familiar and I just couldn't figure out what it was until someone came by and chewed some JuicyFruit and it hit me. This is the smell of my car air freshener and it also explains why so many people love this smell as JuicyFruit is a top selling chewing gum and was very popular a while back. I hope this helps people who, like me, are wondering why this smells so familiar. I could be wrong and that's exactly what it smells like to me, if you have any doubts about this air freshener don't hesitate! It's amazing, smells great, lasts quite a while and even looks pretty. Take it!
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