What was really nice about working with them was that they had great documentation (all available online) for how to use their products and they didn't mind if I asked questions, so I could try stuff out and ask any questions before making major changes to my site. Also, it was really easy to make minor changes and see what impact those changes would have on my rankings. One of the best features I liked was the new "analyze" tab, which has a bunch of built-in reports for search engine optimization, website analytics, social media marketing, and user experience. I've found that the program is pretty intuitive, and I think it's great that it doesn't require a steep learning curve. I also thought that the prices were reasonable, especially considering the value they provide.