The best baby lotion has the best scent I have ever used. Baby magic is more like a clean baby with baby powder. Compared to your store brand which is almost always liquid and doesn't last long. This lotion is smooth and thick even compared to J&J which I never thought I would switch from until I found this great lotion. I swear my 1 week old newborn lost his first layer of skin and in 3 days of rubbing his skin was really hydrated (no baths had his umbilical cord yet). I would highly recommend this to moms with babies of all ages or people who like to smell good. I use it too.
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