I liked how easy this is to use. It's very intuitive, very user friendly. The layout of the platform makes it seem really outdated when compared to other platforms out there. There are some features that you can't find anywhere else. This would make it hard for people who haven't used this software before. If you're looking for an all in one solution for your digital marketing needs, then this is the best option out there. Digital Marketing with SEO and PPC campaigns, managing social media profiles, building back links and optimizing content. I've been working with them for over two years now as an agency partner - they are incredibly responsive to our needs & always willing to dig in deeper than their competitors if we need more information or clarification from search engines. They offer great customer service (I would highly recommend contacting one of their account managers) but also work really hard at providing value-added insights into how Google is ranking websites across various industries.