I like that it can be used to connect to multiple different databases and applications. It's easy to use. This software has been great for us as we are able to send data from one database to another without having to do any coding or writing scripts. We have also been able to create a number of views for our users to see the data in different ways. Some of the features aren't available in the free version. You need to upgrade to get some of them. We were using other products before but this was more efficient and less expensive to run.