I still have the wires I bought from Radio Shack in the 1980's and they are (adjusted for inflation) pretty much what I paid for them, four times less.
Pros
Wide Application: Works well with any breadboard, prototype, prototype circuit, LED strip, test circuit, computer, electronic communication, instrument, gauge, industrial program control, digital camera, MP3, card reader, DVD, LCM/LCD display, electronic toy, circuit board project etc.