The most important thing about this software is that it allows you to automate your marketing activities, so they are done in an easy way. It's very good for all types of users, because even if you're not familiar with technology or computer programming, you can manage everything without any problems. I don't like how much time it takes before you start using the product; however, when you do use it, its features make up for the wait. This program helps me save money and has increased my productivity at work.