The ability to have one-click access from any part our my business which was difficult with other products we had tried out before this tool has saved us many hours trying all different ways that are outdated now! It also provides great customer support at anytime during their shift so you do not need an employee there 24/7 or waiting for them when they come into work everyday as well like some others companies will require (if I remember correctly). We needed something reliable but simple yet powerful solution where customers can easily use it without learning too much about how computers run etc.. The system was easy to get up an running with our needs being met at first look! It does all we need it for (in-house order entry/ tracking) without any extra software required or support from other companies which would be costly as well I think you can add your own fields easily if needed by modifying templates? Not much but still works just fine so far :) We use this tool when handling orders internally through out different branches around Europe - Germany / Czech Republic etc..