Helps a little. I've been using it since the first trimester, no stretch marks. I am now 39 weeks. I also use this in combination with their cream. It absorbs well and has a runny consistency which I prefer. It doesn't sit on your skin just to penetrate your clothing. Instead, it absorbs in seconds, leaving your skin super soft and hydrated. I can continue to use this cream as a body moisturizer post pregnancy.
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