I honestly don't understand why the sizing is so different from any toddler shoes I've ever bought but I ordered a size 10 because my daughter currently barely fits a 9 and these fit like 8 So my advice is, if you're looking for a size 10-12, basically go two sizes up. They are really cute and look just like the picture. Come neatly packaged. I had to return a size 10 but hopefully buying a size 12 will fit much better. Will be updated when I get a new order. Update: Increasing by 2 did the trick. Now they fit her perfectly. she loves them
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