Bully Max does not come cheap and is therefore likely to be bought by those who want quality and are willing to pay for it. Recent FDA warnings about dog food ingredients and their potential health risks have prompted many pet parents to do some research and find out what exactly is in their pet food. While Bully Max received a 5-star rating from petfoodadvisor.com, Bully Max (from what I could find) does not have AAFCO (Association of American Feed Control Officials) compliance information listed on their website or on their packaging. So I wasn't sure if the Max Bully met the standards set by AFFCO for my large breed puppy. In addition, Bully Max's website is restricted and does not provide any information on where their ingredients (including dietary supplements such as vitamins) (USA? China? Brazil? etc.) or their processing facilities come from. This is important as the industry has historically struggled with cheap ingredients sourced from China. Bully Max appears to be a small company that strives to provide a quality product, which is very commendable. I would simply advise Bully Max to get to know their market, find out what consumers are looking for, update the AAFCO information on their bags, and grow their website (which is now an extended advertisement rather than an informational site). If customers are willing to pay for it, then Bully Max needs to make it as informative and transparent as possible. There is no such thing as a perfect dry dog food, but we all hope to keep our pets as nourished as possible. After extensive research, I've decided for now to skip Bully Max and go for Annamaet Ultra instead. Other good options are Victor Purpose Nutra Pro or Diamond Naturals Extreme Athlete, which have 470 cal/cup. They all also have a 5-star rating from petfoodadvisor.com.
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