I am only telling you this to confirm what I am about to write. You may be wondering why you should pay $5 more for a color you can get cheaper at L'Oreal. I want to explain why it's so worth it. The main reason is that Schwartzkopf and other more expensive European hair dyes contain much less ammonia contained in their products (better for your health and the health of your hair. Healthy hair, beautiful hair). You may not see the difference immediately when using the cheaper Clairol and L'Oreal dyes, but you will notice a noticeable fading of the hair after the third application of their dyes. i can see the difference in the hair of women who use hard and good colors (European, cream in a tube). The harsher, cheaper colors will make your hair dull, dry (because ammonia dries your hair) and frizzy, giving it an unnatural color that becomes coppery after a few weeks. use? Hair coloring comes with some risks, you can greatly reduce this risk by using European dyes like Schwartzkopf. Another reason to use them is that you get much nicer colors without the coppery undertones. That's why expensive salons are willing to pay extra money for Schwartzkopf, Goldwell and Marjirel. These are the brands you will always find in Beverly Hills barbershops.
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