It's easy to use, has good reporting options, and is flexible enough to meet all of our needs. I like that it allows us to track performance by day, week, or month. I wish there were more ways to customize reports for different users. The ability to easily share links with our client is also great. Sometimes it doesn't update fast enough so we have to manually refresh the page to see changes. This isn't too much of an issue because everything is pretty well organized and it is easy to find what you are looking for. We use it to monitor how many clicks we get from social media and how those clicks translate to sales. It helps us understand where we need to focus our efforts to drive more business.