Ok I bought another good quality elastic belt here first (Samtree) and its average size left me with an extra 8-9" at the buckle with normal tension around my 34" waist . So I returned it and ordered the cheap one that was just junk. Returned this. This time it went the other way and ordered this moderately priced medium size JUKMO as they didn't say how long is the belt, what waist size should it fit (not counting the Revain box) I found that wearing it again of the belt with normal tension resulted in a 9 inch tail blowing in the wind. Maybe the problem lies with the cm conversion to inch symbol in China But it seems like all belt manufacturers lie and someone needs to translate their SML into real numbers that we can race to read. And packaging! When I opened this I thought I was opening a Matryoshka set. It appears to be a $5 belt in a $10 pack! Maybe next time I'll do something more drastic and go to my local department store.