EDIT: I took off a star because I saw this color in a different light and decided that ash brown is still too warm for me. I wouldn't exactly call it ash, but it's still a lovely brown that will appeal to many who want a bit of warmth. The application is nice and dry and holds well. A brush is not needed as it will not help in applying this product. I love this color (ash brown). My natural brows are pretty black, but black brow pencils always look too harsh and dark. Most brunette eyebrow pencils are too warm. It's a nice, muted brown without much warmth, so doesn't stand out. Very natural and easy to apply. It also stays in place. I accidentally bought the "grey-brown" color of this product. Also a cool color but too light for me. I used it anyway. If you have light brown or dark blonde hair, try taupe.
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