I like that you can send 301 Redirects with any page URL without being inside your site codebase (eg no need of subdomain).I dislike not be able see some information about my website visitors in Google Analytics after i've made one such rule/redirection( eg session duration from 3rd party tracking script) but it's really difficult thing so maybe they fixed this issue too? If someone want do use only external links he will have problem how solve his own internal link issues since there are lot non-fixed things which require human labor fixing them! Just try if u wanna know what should change before implementing anything else than just give their demo account access right away :) solving our Internal Link problems by using Google Search Console we were getting lots wrong URLs causing duplicate content penalty etc Redirection is a great solution to redirecting your website to the correct URL. The support team is always there to help you. Sometimes it takes a while to get a response from them. I would recommend it to anyone who needs a quick and easy way to redirect their website. This allows me to redirect my website to the correct URL without having to create an additional page.