I discovered Ecco Soft 7 during a business trip. These shoes are very comfortable AFTER SEVERAL USES. Not straight out of the box (at least for me. I understand that each person will have a different experience just by sharing mine). I have other brands in my rotation of comfortable business casual shoes. This hits the spot. Clean, stylish, comfortable and with a wide range of colors. The insole is a big part of the magic. They are soft and comfortable. I've also tried the newer Soft 8s. I think the outsole is stiffer and not as pliable which I think can affect comfort. My humble opinion. Stick to Soft 7.1) Not 100% comfortable out of the box. Wear them over a clean house/carpet for a few hours before throwing them away. ) The laces are AMAZING. Much higher quality than many other laces I've seen on these shoes3) The outsole feels durable and should last a couple of years at least. If you change several shoes during the week. 4) The top is just BEAUTIFUL. The colors and surfaces are very well done. One of the few shoes I review that uses some sort of protective spray to keep the look. 5) Suitable for my feet. The elevator was great. The toe box is a bit wide for my needs. The arch is good for my legs and heel. fits good. Unlike many models of this style, the heel is usually a bit wider than I need, which means that the heel needs to be bent and shaped a bit narrower to keep it from slipping. (Of course that's not a ringing on the shoes, but rather my narrow heels)