Review on Clear Pepperell SMJ10001 Stretch Magic 1mm Bead and Jewelry Cord - 100m Length by Summer Hendricks

I tried this 5m roll and I liked it. Transparent, very strong and easy to tie. So much better than flat cords (e.g. Beadnova polyester stretch cords) that I overtightened all of the stretch magic cord. I ordered a 100m roll and suddenly it was a different quality. It is not a smooth round cord like a small reel. White areas are broken or distorted in the image. Most unfolded and everything is the same. As if it was wrapped so tightly that it was crushed or perhaps stretched too much. Another reviewer commented that they had a bad roll, suggesting it might have "dried up," so maybe I just have a bad roll.