The platform is intuitive for our clients who are looking to engage their customers with audio advertising campaigns that fit seamlessly into existing media plans without additional development costs or time delays.
They have also been very responsive when we've had questions about how best to utilize this tool within our overall marketing efforts. I wish there was more flexibility regarding format of ads - it would be nice if they could provide us with both standard radio spots as well as prerecorded messages. We're trying out using them during non peak hours so far seems like a good idea but haven't seen much difference from other times since switching over yet! Creating custom playlists has made things easier by allowing me to easily build my own ad library rather than having to go through an outside vendor each month.