I like that it's easy to use, has a lot of features for different types of websites (blogs, ecommerce etc) and integrates with other popular platforms such as WordPress or Joomla! so you can easily have one site in more than 1 platform without having 2 separate sites/domains. It would be nice if they had better support from their development team - sometimes things don't work quite right when adding new modules or changing existing ones. We're using this software at my current job because we need something integrated into our website which allows us to quickly publish articles online while still being able to edit them later. This way everyone working together gets access to what needs editing before publishing instead of just me doing everything myself. The benefits are mainly time savings but also allowing some people who aren't developers themselves to create content for the website rather than needing someone else do all of it.
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