Mr. Coley posted a video review and while I appreciated the video review (which actually impacted my purchase of the product) I would caution other potential buyers not to have too much expectations. For some reason, the reflection effect in video recording is much larger than in a clear view. Watching the video I thought the reflective effect would be great and maybe even too strong for passing drivers. After installing it on our mast I can say I didn't have to worry about it being too bright. In fact, the reflective effect is not too great. I would like it to be brighter. I bought a fluorescent yellow, not sure what color it is, but it didn't quite live up to my expectations. However, the product is good. Slightly embedded lines make it easy to cut, and adhesion is pretty good. Removing the support is also easy. Overall this is a good reflective tape - just don't expect too much like I did. UPDATE: 3/11/13 Brightness is pretty good when seen by motorists at night. I would give 4.5 stars.
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