The ease of use! It's really easy to set up your project with cherry in terms from different people across many time zones / locations all having access at once!! I can't think off anything that i dislike about it so far its been fantastic working within this platform. We have had some issues but they were resolved very quickly by their support team who are extremely helpful & efficient - we've never waited over 10 minutes after submitting an issue before getting back to us via email or chat :) Have used other products like Jira which was too complex compared to what you get out-of box when using chery.