Review on Authentic Beauty Concept Hydrate Mask for Normal, Dry, or Curly Hair - Enhances Moisture, Shine, and Healthiness | Vegan, Cruelty-Free, and Silicone-Free by Casey Estrada

I have had the opportunity to use several Authentic Beauty Concept hair products including their shampoos and treatment masks. $38 plastic tubs (when I got them). In each you will get a copious amount of thick white or off-white cream. When you first open the jar it has a slight iridescent sheen. They have a natural flavor and ABC makes sure the flavors are targeted to enhance the experience. ABC is proud to be free from silicones, parabens, microplastics and mineral oils, and is also vegan, cruelty-free and gluten-free. , and certified by PETA. As I mentioned earlier, I have used several of their products. I have naturally fine, thin, flat, lifeless hair. I don't suffer from psoriasis or dandruff. I don't often warm up and sleep on a silk pillowcase. So I wouldn't call my hair "damaged". However, I wanted to try a deep hair mask and tried ABC Hydrating Mask for Dry Hair (blue) and Repairing Mask for Damaged Hair (yellow). The "key ingredient" of the Moisture line is basil. You catch a floral bouquet of basil combined with notes of flowers and mango. I like the scent but it's a bit heavy despite being natural. The masks are thick and dense/spongy in texture. Once you've managed to apply it after cleansing, leave the mask on for a few minutes and then rinse off. The blue Hydrate mask is a simpler treatment compared to the yellow Replenish mask. It didn't leave any unpleasant marks or burden me. I suggest using them about once a week; more often if you like hot style.