I love that it's simple! And easy enough anyone can use this app without any technical skills needed - just drag & drop features from one page/post-to another as we do with wordpress posts / pages etc..
It also has lots of good plugins too (like Google Analytics) so could easily be used in conjunction wth other platforms if required but not necessary at all since its very intuitively set up out off box!! Would definitely recommend trying before buying though because there are some great free trial options available online suchas www2kstudio3dfreeandtryitnow! You will find yourself creating more content than planned during your test drive :) This saves time later when implementing into production environment once happy results have been achieved via testing phase ;).