The dashboard makes it easy for our team to monitor site compliance in realtime, whether that be for blocking keywords, spammy links, etc. We've definitely seen an improvement in traffic acquisition since implementing Apility's platform, which has led to higher organic search rankings. I would love that option to integrate with other third party software platforms like HubSpot and Salesforce. I wish I could see better metrics about how effective our campaigns are. For example, the ability to understand conversion rates for all of our channels. This would be invaluable and allow us to make better decisions across the entire marketing funnel.