The fact that it's scalable and flexible for such large scale models makes Enterprise Optimizer a very good tool for our needs. The UI and the UI/UX team in particular have made this software a very easy tool to implement and use. Some of the options that I have not seen in other tools would be helpful in the overall workflow, to increase transparency. It is good for the larger teams which have multiple stakeholders. Our team uses this software for analyzing KPIs/metrics for our marketing organization. Easy interface for non technical people is great! Can easily integrate with other systems like HR system if needed as well can do custom reports by connecting excel data into it which makes our work easier! Nothing much at this point but may have missed few features in first release version maybe I will update my post once they come out next time around - keep looking :) Customer service from river logic also very good customer support team always there when need assistance!!