Timely delivery and comfortable fit. I chose size 41 which is the size of an old pair of Shimano SPD shoes I have. I bought these new shoes for Peloton Bike+ and they work great. As a reference for my shoe size, I usually wear women's 8.5/9 (40-41).
Pros
Suitable for both beginners and professionals
Cons
Shoes may not be suitable for people who value comfort over style or design.