Yes, it's expensive, but you get what you pay for. It has a very solid feel, just like it came attached to the camera. Follow the directions carefully to get the perfect fit. You get a second double back strip to reapply when / if the initial one wears out. Each application is guaranteed for a year, but I see it lasting much longer, if not nearly indefinitely, depending on how often you snap the handle down to better enable your grip for selfies. I'm not much into selfies --- I want the camera to last! Seriously, this dramatically improves your overall grip on the camera, and I highly recommend it.
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