We've bought a few B. toys over the years but this, um, I'm not a fan at all. Great idea but poorly executed. My 4 year old played with it for a bit but quickly lost interest. We ended up losing a few pieces because they won't stay in place - the magnet isn't strong at all. It's cute, but my kids prefer a picture book with an alphabet over real magnetic alphabet letters that they can write and move around in as they please.
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