product does what it should; Instead of winding the wire on a spool, this helps keep the power cord more organized and compact. I removed one star because it might actually be more work to open the plastic wrap, tangle or untangle the wire, and then flip the wire. back to get what is shown in the picture. For some reason I was under the impression that there was a self-winding coil inside the Powercurl Mini. I think it's my fault for not reading carefully. In future versions this would be a big improvement as we could just pull the wire and it would retract to the required length.