The ease of use - there are so many things you can do with it that once I got used everything was easy peasy! It's very intuitive compared other systems we've tried previously (even those from our own companies). You get what your paying for but if they don't have something then be sure not hesitate as most likely someone else will know about their lack or feature set-up/configuration etc;) We were able solve all problems related specifically business management using swizzy net which allowed us more time focus elsewhere without having issues at hand when needed.-.