I love the texture of this mascara - it's not clumpy at all. It stays in place and doesn't bother my sensitive eyes. Rinses off easily (I use rose water and argan oil). If you are looking for purple lashes, this mascara is NOT for you. Instead, plum accentuates my brown eyes, adding length and fullness without making me look like I'm wearing makeup. In the photo, I'm also applying Neutrogena nourishing eyeliner in a spicy chocolate palette and a nude rose palette from Doctor's Formula.
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