Taste: Rather pleasant taste. It doesn't have that overpowering minty flavor that burns my mouth and lips like regular toothpaste. It has a light vanilla aroma with hints of mint. It has a weird aftertaste at first (like a diet soda) but once you get used to it you won't notice it anymore. Texture: Like regular toothpaste. Colour: Slightly off-white which is odd after using bleach paste for so many years. But then again, once you get used to it, it doesn't really matter. Foam: Foams very well (probably because of the baking soda). Don't worry, it doesn't have an off-white lather :) Overall, without fluoride or SLS, my mouth stays clean and fresh.
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