I like that you can customize your tent to fit each individual's needs, it is sturdy enough for all weather conditions (wet or dry), easy to set up/down in minutes with minimum effort from user, minimal materials required, comfortable due to use of air flow technology (airflow).
There are several other tents made by others companies out there who claim they do what this product does best but most of them don't have nearly as good build quality nor do they come close to having such great features at this price point. We've used Tents many times now over almost three years and have had no issues thus far. It has been our go-to camping tent when visiting multiple sites during the month we work remotely.