I like how easy it was to setup, we were able install within 2 hours after getting our account set up! The software has been very helpful for us as well since its so user friendly when you need help or want some suggestions about what features are best suited towards my business needs etc., they always respond quickly via email/phone call too which makes things easier even though i am out at work all day sometimes haha but thats just me being picky lol! They have also helped build custom reports using their API's if needed along side other reporting tools such analytics data from Google Analytics (which helps identify traffic patterns).