The platform is very simple and easy to use. It's intuitive and has an excellent dashboard/UI. They also have a great community of people who are always willing to help! I wish they could create more native integrations for certain platforms. For example, I had trouble integrating my Salesforce data into Viralgains. Also, it would be nice if they had a way to view reports within the platform itself without having to export them out to Excel or Google Sheets. We're able to see exactly what content our audience is engaging with and which campaigns are performing best.