I was looking for wooden toys, not many options other than Melissa and Doug and I didn't want to overpay. I spoke to a friend who bought this product and he said his kids love it. So I took a chance and bought it for my kid as we were teaching him ABC. Received it quickly as we are Prime members and I was quickly impressed with the overall quality. The packaging is something you would see on high end products and the quality of the board was great. We've been using it for a few weeks now and here are the pros and cons: PRO: 1. Good quality wood that can resist impact well2. A great tool to teach children ABC.3. An added benefit for the junior is practicing motor skills from the shape alignment.4. Children learn letters and animals connected to each other.5. The paint withstood the constant abuse of children aged 4 and 1.5 years. CONS: 1. There was a small stain of paint on the letter "S".2. Animal name branding could be a bit darker
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