I like that they have an API for every platform, so it's really easy to integrate with other platforms. You can also use multiple databases if you want to make your application more scalable or manage different environments at once. It requires some experience in programming, but I'm used to working with AngularJS applications. There are tutorials everywhere, so there shouldn't be any problems understanding how this works. We're solving our scalability issues by using Appacitive and making sure we don't get stuck because of performance issues. It's easy for beginners, there are many tutorials available online. The interface looks very simple but it can be confusing at times if you don't know what you're doing. I think that this tool should have more features like integration with other tools/frameworks so we could use them together or separately. We used Appacitive in order to create our own backend API using Laravel framework.