It was easy to use, helped us with our campaign management in multiple ways - from creative development through targeting campaigns for various clients across different channels (mobile vs display). The platform is very intuitive so there were no issues getting used to it quickly or learning how to optimize performance of its featureset as per client's needs. I did not find any specific issue that could be considered negative but rather this tool has all you need within one place which makes managing your accounts much easier than having separate tools / softwares/ services like AdWords etc. We have been using iPonWeb since last couple years now; we manage several adwords & google adsense account alongwith other paid marketing activities related to social media posts via facebook page managership & twitter handle monitoring by iPOn Web team members who are always available online 24x7Makes life super simple!