The ability for us as an advertiser (publisher)to reach our target audiences in real time, at scale! We have never been able to do that before using this product from Ad Tap Media Group- so we are very happy about it!! Nothing really but I think they need more features like video marketing campaigns etc which could be helpful when targeting specific demographics or customer segments within certain countries/regions of interest.- Great service by great people who work hard every day - nothing much yet because everything works well already without any issues thus far.
A huge win over other platforms where you cannot track your ROI nor see how many impressions were served up via mobile ads vs desktop adverts through those products; all good info here though if looking into tracking metrics such data can help drive decision making process better than just relying solely upon CPM alone i suppose! Native Mobile Advertising has helped boost traffic flows significantly since implementing them last year compared what was previously achieved priorly only serving web banners.