The ease of use, how quickly we were able to set up our site in less than an hour! There was nothing I disliked about Hopex at all - it's easy enough that anyone can get started with little training or support needed from us (the customer service is great!). We are working through some initial challenges as well but overall have been very pleased so far. It has allowed my team to be more efficient by having one place where they could look if there ever came questions regarding privacy policy updates/changes etc.