The ease of use, ability to add multiple channels and targeting options. I do not like that there are no more detailed reports for the campaigns. It might be too much to ask but I would love it if we could see which keywords are driving traffic and conversions. We started using iPlacement recently so our data is limited. But so far the experience hasn't been terrible. There isn't much to dislike really. If you need a simple tool that can connect your website to several social media platforms, this is what you need. iPlacement has provided us with additional reach from Facebook as well as Twitter and Instagram, even though we didn't have those accounts before.