I like how easy it was set up with our new site at work! And we are able see what has been liked by other users in real time so its nice having feedback about posts etc without constantly asking people if they have seen them yet :) We haven't done anything special - just used their standard dashboard which worked very well out of box but there were some minor issues setting things initially (such an access level). Also didn’t realise until after trial period when looking through analytics why nothing had happened during this initial stage even though lots did afterwards once active!! There wasn;' actually much difference between free vs paid plan compared side cost/benefits however i think most small businesses may be happy enough paying monthly subscription rather than yearly licence fee especially given no contract option available?