Yes this product will dye your hair the advertised color which I thought was neon red and it actually holds up to some shampoos. BUT I shower and shampoo my hair every day for almost 2 weeks after I dyed my entire bathroom, all my towels, shirts and even my bras were dyed pink. My hair doesn't even touch the bra. I can't understand how it can run out of my hair so much even after 14 washes. I won't be using this again, and unless you wear all black and never sweat, I suggest you don't either. It's not worth it.
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