The ability of cross graph is that it can be used in different platforms such as facebook ads or even google adwords campaigns so we are able t leverage all these resources which would otherwise cost us much more money for advertising budgeting purposes. So far nothing i dislike about this product but one thing I have noticed was when you use multiple accounts (facebook/twitter) there's no way how do combine them into 1 account since they don't support any integration between each other yet! But if u're looking forward having an integrated solution then its worth trying out because their customer service team will help setup everything properly without problems at least till now :). We really like using xgreto reach customers via twitter who might not want direct messages sent by email address only through FB messenger app.